CONSUMER FOCUS

Understanding the consumer needs. Pairing the right design solution to fit the need.

RESEARCH

>  TREND Forecasting

>  CONSUMER Research
>  ANALYSIS Sales Data

TRANSLATE

> MATERIAL Palette
> FINISH Palette
> SUPPLIER Standards

PRODUCT

> DIFFERENTIATION Mkt Offer
> TIER Price Targets
> BRAND Identity

FOCUS

VIEW INTO THE FUTURE

Anticipate the desires, future trends and  habits of consumers.

PLAN

INNOVATION & EFFECTIVNESS

Upfront planning for CMF has considerable impact. Develop & approve materials prior to product kickoff.

APPLY

PRODUCT DIFFERENTIATION

CMF is key to going beyond the standard feature set by adding a personal touch and expression directly relating to the brand attributes and the look & feel within the market.