CONSUMER FOCUS
Understanding the consumer needs. Pairing the right design solution to fit the need.
RESEARCH
> TREND Forecasting
> CONSUMER Research
> ANALYSIS Sales Data
TRANSLATE
> MATERIAL Palette
> FINISH Palette
> SUPPLIER Standards
PRODUCT
> DIFFERENTIATION Mkt Offer
> TIER Price Targets
> BRAND Identity
FOCUS
VIEW INTO THE FUTURE
Anticipate the desires, future trends and habits of consumers.
PLAN
INNOVATION & EFFECTIVNESS
Upfront planning for CMF has considerable impact. Develop & approve materials prior to product kickoff.
APPLY
PRODUCT DIFFERENTIATION
CMF is key to going beyond the standard feature set by adding a personal touch and expression directly relating to the brand attributes and the look & feel within the market.
