CONSUMER

EDGY / COOL / UNIQUE
Trend setter in their late 20's to early 30's with busy social lives and careers who integrate their work and personal lives throughout the day. This consumer is looking for something edgy, cool and unique, that shows others who they are and what they are about. Life revolves around friends and family. This consumer is a trend setter not follower, confident enough to carry off something different, has a youthful attitude, is a student or working in ‘cool’ job, not a serious business person.

TREND

The skull trend has been around since 2003. The most famous skull print was created by Alexander McQueen himself on his scarfs which were seen on almost every celebrity in Hollywood. Fashion trends highlight skulls in a modern, feminine way. On this project, we partnered with Ami James (tattoo artist) who developed the tattoo graphics. Anodized aluminum parts were laser etched to create these trendy RAZR phones.

PRODUCT (END-RESULT)

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